The Effectiveness of Digital-Based Business Learning Multimedia in Increasing Students' Interest in Entrepreneurship

Abstract

The digital era has brought significant changes in the world of education, including in business learning in college. This study aims to analyze the effectiveness of digital-based business learning multimedia in enhancing students' entrepreneurial interest. This study uses a quantitative descriptive approach with a survey method. The research was conducted in May–June 2026 involving 32 student respondents from various semesters. A descriptive survey method was employed using a Likert-scale questionnaire (1–5) consisting of 15 statement items. Data were analyzed descriptively and quantitatively. Results indicated an overall mean score of 4.04, categorized as High. The highest indicators were found in multimedia platform ease of use and interactive content engagement (mean 4.28), while the lowest was in voluntary study time (mean 3.78). These findings suggest that digital-based learning multimedia effectively enhances students' entrepreneurial interest.